Your Entire Horse Business. One Platform. Custom Built for You.
Everything your business needs- set up, connected, and ready to run- so you can stay focused on your horses, clients, and family without the tech headaches.
Tired of Losing Time, Running Behind, and Watching Opportunities Slip Through the Cracks?
You didn’t get into horses to spend your days buried in office work. But here you are.
Scheduling is a constant back-and-forth that eats your mornings
Invoices go out late... or not at all
Client follow-up falls through the cracks when life gets busy
You’re running your business out of your head, your phone notes, and a prayer
Tech tools that don’t talk to each other creating more chaos and stress, not less
You can’t step away without something falling apart
Every new client means more manual work
You’re burning out doing it all alone
It doesn't have to be this way any more.
Quality Tools Produce Quality Results
In the Barn and In Your Business
Every serious horse professional knows, if you want quality results with your horses, you invest in quality tools. The right bit. The right saddle. The right rasp and knife. You don’t cut corners on what matters.
Your business deserves the same standard.
Horse Business Manager is the quality tool your business has been missing, built specifically for horse professionals, by horse professionals. When your business runs on high-quality systems, you get more done with less effort, serve your clients at a higher level, and finally have the time and clarity to focus on what you actually love.
Custom-Built Systems So Your Business Runs Like It Should
We don’t just hand you software and wish you luck. We build your systems for you.
Our team custom builds the exact systems your specific business needs- your calendars, your client communication workflows, your contracts, your invoices, your automations and more so everything works together smoothly to get the results you need. Then we show you exactly how to get the most out of your systems and hand it off to you, fully built and ready to run.
You show up, personalize a few details to keep your personal touch, and start running your business from one app, from anywhere, no matter if you're in the barn, headed down the road or at a show.
And with your custom systems you will get:
More Time
Our clients save anywhere from 10 to 25+ hours every single week. For businesses with even a small team, they save even more because when your team has the right systems, everyone gets more done.
More Professionalism
From the moment a new client finds you to the moment you send an invoice, your business looks and runs like the professional operation it is. Clients notice. Referrals follow.
More Peace of Mind
Nothing falls through the cracks. No more running your business from memory and random notes. It’s all in one place, organized, and working for you, even when you’re in the saddle.
Built for Serious Horse Business Owners Who Are Ready to Stop Duct-Taping Their Business Together
Horse Business Manager is the right fit if you are:
A trainer, instructor, or coach managing clients, schedules, and communications daily
A boarding or breeding facility owner dealing with high client volume and complex operations
An educator or clinician running online courses, memberships, or clinics
A horse business owner with a small team who needs everyone working from the same system
Someone who has tried other tools and found them either too generic, too complicated, or just not built for the horse world
This is NOT for you if:
You’re looking for a basic $20/month app to send a few emails. This is a custom-built system for professionals who are serious about running a real business.
Most Software Gives You a Login...
We Give You a Built-Out Business System.
There’s no shortage of tools out there. Scheduling apps. Invoice software. Email platforms. CRM systems. You’ve probably already tried a few of them.
Here’s the problem:
They hand you the tool and leave you to figure it out. You end up spending weeks trying to get everything connected, only to have one piece break when you need it most. And none of them were built with horse professionals in mind... so you’re constantly working around the gaps.
Horse Business Manager sets you up for success:
#1
It’s custom-built for your business.
We don’t give you generic templates and call it done. We build your specific systems for your specific services, your clients, and the way your business actually runs.
#2
We do the setup for you.
You don’t have to touch the tech. Our team handles the buildout, the connections, and the configuration. You get a finished system, not a project.
#3
It’s built for the horse industry.
This isn’t a generic app built by Silicon Valley tech gurus preying on opportunity in the horse industry. It was built from the ground up by fellow horse professionals who lived the same chaos you’re living right now and who needed a better way.
Real Horse Professionals. Real Results.
because we are horse professionals too.
“Before Horse Business Manager, I was overwhelmed trying to keep everything straight- clients, scheduling, invoices, all of it. Now, everything runs smoother, I have my evenings back, and I can finally focus on what I do best and what actually grows my business.”
— Shelby W.
"Moving my website and online courses to Horse Business Manager has been one of the easiest and worthwhile investments I have made! Their support team has been there for me every step and helped me launch a new course that has brought in over $20k in the first month. Their systems make it easy for my students to have a great experience while saving me the headache of figuring out how to make it run smoothly on my own.
I'm beyond grateful for the impact Horse Business Manager has already had on my business and I am excited to continue to leverage the tools they have built to continue to serve my students and their horses through my clinics, online courses, and rehabilitation programs!"
Amy Skinner
International Clinician & Online Educator
"The systems inside Horse Business Manager have been a game-changer for my business! It saves me countless hours every month by streamlining communication with my training horse clients and lesson students, and I love the convenience of storing all their details in one place. This platform not only meets my current business needs but also has exciting features that I can use to grow my business in the future. The efficiency and professionalism that HBM enables have not gone unnoticed by my clients.
Many in our field are still not leveraging the technology available to us, sticking to outdated methods that don't serve them or their clients as well as they could. Horse Business Manager is a game-changer for the industry, bringing more professionals into the modern age with tools that allow them to focus more on what they love – the horses.
Lexy Nuesch
Ranch & Reined Cow Horse Trainer
"The boost in professionalism that Horse Business Manager has brought to our business has been tremendous! Before getting set up on Horse Business Manager we had a limited presence online and were running our Training and Sale Horse Programs without consistent systems. We now have an easy to follow process that has helped us bring in more training horse clients and sell more horses than ever before - and to clients that we actually enjoy working with!
As someone who usually struggles with technology I was nervous at first that it would be too confusing to figure out, but their support team has been incredibly helpful, guiding me through the setup process, answering my questions, and customizing it perfectly for our growing business."
Dawn Chambers
Performance Horse Sales & Training
This Started in the Barn... (Not a Boardroom)
Horse Business Manager was built by horse professionals who lived exactly what you’re living right now.
We spent years building our training business the hard way- great with horses, struggling with the business side. Scheduling was time consuming. Invoices were late. Client follow-up was inconsistent. We were duct-taping things together with whatever tools we could find.
Then we made a decision: we needed to treat our business with the same standards and expectations that we applied to our horses to get high quality results and that meant, we needed a better way. We started building systems, one at a time, and eventually brought it all together into one platform.
That decision changed everything for us. More time. Less stress. More profit and opportunity.
A business that actually worked for our us and our family, not against us.
We built Horse Business Manager because we believe every horse professional deserves that same shift. Better systems mean more time with your horses, better service for your clients, and a business that supports the life you actually want.
This is more than software. It’s the tool that changes everything- if you’re ready to use it.
Getting Started Is Simple
Step 1
Request Your Custom Demo
Fill out the short form and tell us about your business. We’ll review your details and create a personalized demo video specifically for you- sent to you within 2 business days.
Step 2
Watch Your Demo & Decide
Your custom demo walks you through exactly how Horse Business Manager works, what it costs, and whether it’s the right fit for your business. Everything you need to make a confident decision- no sales pressure, no wasted time.
Step 3
We Build Your System, You Run Your Business
Once you’re ready to move forward, our team gets to work. We custom build your systems, connect everything, and deliver it to you ready to run. You step in, together we make sure it meets your exact needs, and you start running your business like the professional you are.
Straight Forward Pricing. No Surprises.
Custom System Buildout: $1,497
Includes your complete custom account setup including calendars, communication workflows, contracts, invoices, and other needed automations built specifically for your business by our team. Your first month on the platform is included.
Monthly Platform Access: $297/month
Full access to the Horse Business Manager platform and app after your first month. Everything you need to run your business in one place, from anywhere.
Pay in Full & Save Option: $4,447
Pay for your buildout and a full year of platform access upfront and save $600+ getting two months free.
Investment too high right now? This may not be the right time and that’s okay.
When you’re ready to invest in a system that pays for itself in time saved within the first month, we’ll be here.
Manage your business in the Barn, the Arena, On the Road or Anywhere in Between!
The Horse Business Manager app puts your entire business in your pocket. Client details, schedules, communications, invoices, all of it, right from your phone.
Available on Apple App Store and Google Play
Ready to Find Out If Horse Business Manager Is Right for Your Business?
Request your personalized demo today. Tell us about your business, and we’ll send you a custom video walkthrough covering exactly how it works, what it costs, and everything you need to decide within 2 business days.
No sales call required. No pressure. Just the information you need to make the right decision for your business.